Fresh on the shelf
before you open
Overnight produce replenishment for convenience stores, forecourts, symbol groups and independent retail
Retail & Convenience
The fixture that pays its way
A fresh produce fixture earns its space only when it's full at open, sharp all day and low on waste. Vala Fresh supplies retail and convenience stores across the UK overnight — order by midnight, delivered by 9 AM on our own refrigerated fleet, six days a week, from a £300 minimum order at pricing agreed for your account.
Grab-and-go & top-up
Range that sells
Grab-and-go & top-up ranges
Convenience shoppers buy for tonight, not for the week — snacking fruit, berries, bananas, salads and single-meal vegetables do the heavy lifting. We'll help you build a tight core range from our 170+ lines that turns fast in a small footprint, then layer in seasonal promotions when soft fruit, stone fruit or exotics hit their best value on the market.
When a line spikes — a heatwave clears the berries, a local event empties the fruit bowl — message us on WhatsApp by midnight and the top-up is on the shelf by 9 AM.
Browse the product range
Before opening
Replenishment you can set your watch by
Delivered before the shutters go up
A standing order keeps your core range replenished automatically, every trading day, delivered UK-wide by 9 AM on our own refrigerated fleet — no third-party couriers, no broken cold chain, no waiting in for a window that never comes.
Adjust any night by midnight: add lines, drop lines, change quantities, all in one WhatsApp message. Our order desk confirms prices and availability instantly, 24/7, with a trader one word away.
Talk to the depot
Shelf life & pack sizes
Less shrink, more margin
Shelf life you can plan around
Shrink is where retail margin goes to die. Every crate is quality-checked at goods-in against retail spec — firmness, colour, ripeness stage — so what arrives has the shelf days left to sell through, not just to survive the journey.
Pack sizes are small-format friendly: half-boxes, split trays and mixed crates sized for a convenience fixture, so you can carry breadth without committing to wholesale volumes on every line.
Open a Trade AccountWhy Vala Fresh
Built for the counter trade
Everything about the way we trade — the hours, the fleet, the pack sizes, the credit — is set up for stores that open early and can't afford an empty fixture.
Order by midnight, shelved by 9 AM
The latest cut-off in the trade. Close the till, send the order, and it's on the fixture before your first customer.
Small-format pack sizes
Half-boxes, split trays and mixed crates — carry a full-looking range without wholesale volumes and wholesale waste.
Retail-spec quality control
Graded at goods-in for the shelf days you need to sell through. Lower shrink, fuller fixture, better margin.
Trade credit via iwoca
Flexible credit terms for approved accounts, powered by iwoca — stock the fixture now, settle as it sells.
Ready when you are
Tomorrow's fixture, sorted tonight
Open a trade account today and your first delivery can be on the shelf tomorrow morning. Same-day approval, per-customer pricing, £300 minimum order.