Become a Customer

End-to-end kitchen success starts with Vala Fresh

Become a Customer

Tell us about your business and what you need. Most customer applications are approved the same day — supplier and feedback enquiries reach the right team straight away.

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Get More Through the Power of Partnership

Vala Fresh Shop

Spend less time sourcing and more time serving — 170+ fresh lines at your fingertips, picked the night you order, with your own trade pricing.

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Order any hour

Message us at 3 PM or 3 AM — quotes, availability and confirmations in seconds, in any language, with a trader always one message away.

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Trade Credit with iwoca

Flexible credit that grows with your business — pay on terms that suit your cash flow, alongside card, Apple Pay and bank transfer.

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We're More Than Just Produce

Endless inspiration for your menu — from everyday essentials to specialty exotics, seasonal trends and source-to-order finds our traders hunt down for you across UK and European markets.

Explore Our Products