B2B Wholesale · Fruit & Vegetables · London N17
Fresh from the market. Delivered before London wakes.
We buy, grade and pick through the night — six nights a week — so restaurants, greengrocers and caterers across London start every morning fully stocked.
What we supply
Everything fresh, graded & ready
One order, one delivery — 100+ lines sourced nightly through long-standing grower and importer partnerships across the UK and Europe, quality-checked at goods-in before a single crate is picked.
Vegetables
Tomatoes, peppers, onions, roots & brassicas
Fruit
Citrus, apples, pears & stone fruit
Berries
Strawberries, blueberries & raspberries
Salads & Leaves
Lettuce, rocket, spinach & baby leaf
Fresh Herbs
Basil, coriander, mint & parsley
Exotics
Mango, avocado, papaya & specialty lines
Dried Fruit & Nuts
Dates, apricots, almonds & more
Yes, chef — if it's fresh, we can get it. Don't see a line? Message us on WhatsApp and it's on the next lorry.
The night shift
While London sleeps, we work
Freshness is a race against the clock. Our whole operation runs overnight so produce goes from market to your kitchen in hours — not days.
Buying begins
Our traders work grower and importer networks across the UK & Europe, securing the sharpest prices of the night.
Orders close
Place your order by midnight — WhatsApp, phone or our AI assistant, which answers instantly, 24/7.
Graded & picked
Every crate is quality-checked at goods-in, then picked and routed to the right refrigerated vehicle.
On your doorstep
Our 18-tonne truck and chilled vans deliver across London before service starts. Six mornings a week.
Why Vala Fresh
Built for trade, not trolleys
We're strictly B2B. No retail queues, no tiny baskets — a wholesale partner engineered around your margins and your mornings.
Quality-checked, every crate
Systemised goods-in inspection. If it wouldn't pass our own QC, it never reaches your kitchen.
Our own chilled fleet
18-tonne truck and refrigerated vans, cold-chain from depot to doorstep. No third-party couriers.
Order by WhatsApp, 24/7
Message us any hour — our AI assistant confirms prices, availability and your order instantly, even at 3 AM.
Trade credit via iwoca
Flexible credit terms for approved accounts, powered by iwoca — keep your cash flowing while you stock up.
Ask Vala · AI assistant
A sales desk that never sleeps
Message us at 3 PM or 3 AM — our AI assistant quotes tonight's prices, checks availability and confirms your order in seconds. It understands voice notes, and answers in your language.
- Live prices, instantly
- Voice notes understood
- Any language
- Human hand-off when you want it
Open a trade account
Stocked by sunrise, from tomorrow
Minimum order £300 · London-wide delivery · Applications approved same day.
- Restaurants, caterers & hotels
- Greengrocers & retailers
- Wholesalers & foodservice